Working with A ppc that is challenging customer? Columnist Jeff Baum explores some suggestions for reducing customer frustration and fostering trust therefore that it is possible to concentrate on just what really matters: driving outcomes.

Sooner or later in your PPC job, it is almost fully guaranteed you’ll have actually to handle a client that is difficult. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Many problems will arise which will test thoroughly your persistence, mindset and self-worth. (more…)